The trend toward homes that are powered by alternative energy sources, ranging from wind turbines and solar collection cells to hydrogen fuel cells and biomass gases, is one that needs to continue into the 21st century and beyond. We have great need of becoming more energy independent, and not having to rely on the supplying of fossil fuels from unstable nations who are often hostile to us and our interests. But even beyond this factor, we as individuals need to get “off the grid” and also stop having to be so reliant on government-lobbying giant oil corporations who, while they are not really involved in any covert conspiracy, nevertheless have a stranglehold on people when it comes to heating their homes (and if not through oil, then heat usually supplied by grid-driven electricity, another stranglehold).
As Remi Wilkinson, Senior Analyst with Carbon Free, puts it, inevitably, the growth of distributed generation will lead to the restructuring of the retail electricity market and the generation, transmission and distribution infrastructure. The power providers may have to diversify their business to make up for revenues lost through household energy microgeneration. She is referring to the conclusions by a group of UK analysts, herself included among them, who call themselves Carbon Free. Carbon Free has been studying the ever-growing trend toward alternative energy-using homes in England and the West. This trend is being driven by ever-more government recommendation and sometimes backing of alternative energy research and development, the rising cost of oil and other fossil fuels, concern about environmental degradation, and desires to be energy independent. Carbon Free concludes that, assuming traditional energy prices remain at their current level or rise, microgeneration (meeting all of one’s home’s energy needs by installing alternative energy technology such as solar panels or wind turbines) will become to home energy supply what the Internet became to home communications and data gathering, and eventually this will have deep effects on the businesses of the existing energy supply companies.
Carbon Free’s analyses also show that energy companies themselves have jumped in on the game and seek to leverage microgeneration to their own advantage for opening up new markets for themselves. Carbon Free cites the example of electricity companies (in the UK) reporting that they are seriously researching and developing ideas for new geothermal energy facilities, as these companies see geothermal energy production as a highly profitable wave of the future. Another conclusion of Carbon Free is that solar energy hot water heating technology is an efficient technology for reducing home water heating costs in the long run, although it is initially quite expensive to install. However, solar power is not yet cost-effective for corporations, as they require too much in the way of specialized plumbing to implement solar energy hot water heating. Lastly, Carbon Free tells us that installing wind turbines is an efficient way of reducing home electricity costs, while also being more independent. However, again this is initially a very expensive thing to have installed, and companies would do well to begin slashing their prices on these devices or they could find themselves losing market share.
Advertisements of products, organizations, and services are generally aired on television. This is be done by buying slots on the airtime from a particular television channel. Price depends on the popularity of the channel, time the commercial is being aired, number of viewers and length of the commercial. Placing a commercial on local channels is more affordable than on national channel where the cost is almost double.
When thinking of placing a commercial on television it is advised that you first understand what audience needs to be reached. Different audiences have different taste, which can be determined by their choice of television show like celebrity talk, cartoons, sports, reality, news, movies, soaps, prime time etc. Prime time is usually from 6 to 7 pm and is the most expensive slot. Following it is the news time at noon or 10-11 pm slots, which are proven to be the most effective time slots for the success of a commercial. More affordable is the 12-4 pm soap time. Always check out with the sales representative for the prices. When advertising on national level, check out an ad agency that usually works on commission basis. It’s highly recommended to negotiate during a re-run of the advertisement and stay away from paying the complete amount.
Compare the prices of different networks and different programs before you place an ad. Another money saving trick is to buy a thirty seconds slot and air commercials of ten to fifteen seconds of length one after the other. This increases the possibility of target viewers seeing the commercial without the cost of re-runs. But this is risky as the pressure of conveying critical information in a short period of time increases. So the commercials should not be so short that the actual message couldn’t be delivered correctly to the audience. Usually a reminder commercial can be of a shorter duration.
Look out for the people who would like to buy a slot that has already been purchased. This can be very tricky as it will be more like a bid for which they will be ready to pay a larger amount sometimes even double because they badly need a slot. This usually happens during the holiday season, which comes in the last quarter of the year around New Years Eve, Thanksgiving holidays and Christmas holidays. Best time of the year to buy slots for commercial is the first and second quarter of the year. Price is usually negotiable during the first quarter as the sales representatives give discounts to advertisers who have spend a lot of money advertising during the holiday season and are trying to recover from it.
If planning to pay for advertising commercials for the whole year check out the discounts that are being offered for advertising round the year. Usually a five percent discount is offered when signing for a six-month time period and ten percent when signing for a twelve-month time period. But do keep in mind to check out exactly when the commercials are being aired because these discounts are usually offered to distract people from this point and the commercials are aired during odd hours and also not during the holiday season.
The very first commercial to go on air was of Bulova Watch Company on WNBC, United States of America on July 1, 1941. And ever since then there have been no stopping and now commercials sell anything that one can ever imagine.
The best method of educating young people about alternative energy production that this writer has ever witnessed is the use of the PicoTurbine Company’s kits, books, and projects. The PicoTurbine Company produces these things for the purpose of advancing the cause of renewable (alternative) energy and getting young people to look into the future and see that the environment that’s being seeded now is the one they will inherit then. As the late, great Gerry Ford said, “Things are more like they are now than they have ever been before.” If we are to change the future world for the better, then it starts right here and now with the advent of “green” energy systems.
One of the core concepts of PicoTurbine can be stated: Tell me, and I will forget. Show me, and I might remember some of it. Involve me, and I will master it. Based on this old tried and true adage, the kits that the company produces come with activity suggestions to get the young people into hands-on learning situations. One suggestion of the company is to demonstrate how heat can be produced by wind energy (the company’s specialty) through using a “picture wire” for the heating element. PicoTurbine has found that people typically think of wind energy as being “cold” energy, and are pleasantly surprised to see how wind can be used for generating heat in the home. Another project suggestion that the company offers is to have different groups split off in the classroom and then compare their respective wind turbines that they have built. They can see which ones produce the most or least electricity; which ones start up with need of the least amount of wind power; and for very young children, which ones have the most aesthetic appeal.
There is a core curriculum that PicoTurbine has in mind for teachers to instill in their pupils. Renewable, alternative sources of energy include solar, hydroelectric, geothermal, and biomass in addition to wind-produced energy. When we use more alternative sources of energy, we decrease our nation’s dependence on foreign oil supplies, which often come from nations who cannot really be called our “allies”. Alternative energy is already becoming cost effective when set against the fossil fuels that we are so reliant on currently.
PicoTurbine points out that wind farms and solar arrays are already letting their makers enjoy commercial success. In the last two decades, the cost of photovoltaic cells expressed in terms of per-watt has gone from nearly $1000 to just $4! It has been predicted by analysts that by the year 2015, the cost per watt should only be about $1 (in today’s dollars). Students also need to be taught about the hidden cost of fossil fuels: pollution and environmental degradation. Air pollution from burning fossil fuels has been shown through studies to increase incidences of asthma attacks, heighten the effects of allergies, and even cause cancer. Switching over to clean, green energy found in the alternative forms would prevent air pollution and help bolster the environment.
Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.
As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.
Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.
Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.
If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.
The Irish are currently pursuing energy independence and the further development of their robust economy through the implementation of research and development into alternative energy sources. At the time of this writing, nearly 90% of Ireland’s energy needs are met through importation—the highest level of foreign product dependence in the nation’s entire history. This is a very precarious situation to be in, and the need for developing alternative energy sources in Ireland is sharply perceived. Ireland also seeks to conserve and rejuvenate its naturally beautiful environment and to clean up its atmosphere through the implementation of alternative energy supplies. The European Union has mandated a reduction in sulphuric and nitric oxide emissions for all member nations. Green energy is needed to meet these objectives. Hydroelectric power has been utilized in Ireland in some areas since the 1930s and has been very effective; however, more of it needs to be installed. Ireland also needs to harness the wave power of the Atlantic Ocean, which on its west coast is a potential energy supply that the nation has in great store.
Ireland actually has the potential to become an energy exporter, rather than a nation so heavily dependent on energy importation. This energy potential resides in Ireland’s substantial wind, ocean wave, and biomass-producing alternative energy potentials. Ireland could become a supplier of ocean wave-produced electricity and biomass-fueled energy to continental Europe and, as they say, “make a killing”. At the present time, Ireland is most closely focused on reaching the point where it can produce 15% of the nation’s electricity through wind farms, which the government has set as a national objective to be reached by 2010. But universities, research institutes, and government personnel in Ireland have been saying that the development of ocean wave energy technology would be a true driving force for the nation’s economy and one which would greatly help to make Ireland energy independent. A test site for developing wave ocean energy has been established in Ireland, less than two miles off the coast of An Spideal in County Galway Bay. This experimental ocean wave harnessing site is known as “Wavebob”. The most energetic waves in the world are located off the West coast of Ireland, says Ireland’s Marine Institute CEO Dr. Peter Heffernan. The technology to harness the power of the ocean is only just emerging and Ireland has the chance to become a market leader in this sector. David Taylor, CEO of the Sustainable Energy Initiative,or SEI, tells us that SEI is committed to innovation in the renewable energy sector. Wave energy is a promising new renewable energy resource which could one day make a significant contribution to Ireland’s electricity generation mix thereby further reducing our reliance on fossil fuels.
Padraig Walshe, the president of the Irish Farmers Association, tells us that with the closure of the sugar beet industry, an increasing amount of Irish land resources will become available for alternative uses, including bioenergy production. Today, renewable energy sources meet only 2% of Ireland’s total energy consumption. From a farming perspective, growing energy crops will only have a viable future if they provide an economic return on investment and labour, and if the prospect of this return is secure into the future. Currently the return from energy crops is marginal and is hampering the development of the industry. Biomass energies need to be further researched by Ireland.